Rob is at the nexus of many of DemandResults' Web application projects. His approach to application development is colored by his experience in Search Engine Marketing (SEM), Site Engine Optimization(SEO), and Social Media Optimization(SMO); making it possible to leverage even the building blocks of core site development, including CSS 3 integration, to enhance overall search ranking and social presence.
Prior to joining DemandResults, Rob was COO of LISTFREE, an innovative real estate start up that connected homeowners with prospective buyers and related industry professionals. This experience in social networking and CRM development serves DemandResults well as we continue to create innovative solutions for Facebook, Force.com and other emerging platforms.
Helping reconcile a blossoming recognition of truth versus a lifetime of dogmatic education.
Recovering Fundamentalists was created as a means to reaching people who are struggling to overcome religious indoctrination. Such indoctrination can have devastating psychological affects as individuals become more aware of the physical world in which they live.
Experience
Title: Sole Proprietor
Description: I am currently working with several companies to help them consolidate communications and workflow through less restrictive use of technologies. I help them use the internet through the development of Web 2.0 applications to better serve their customers, to acquire new customers, and to foster better communication within their workforce. The services that I provide for my clients include web design, graphic design, web marketing, office equipment training, technology training, and web marketing.
Responsibilities: Web site maintenance, networking to acquire new clients, maintaining self-motivation to complete the tasks that I have promised to my clients, educating myself in new practices to ensure that I may provide the highest level of service possible to my clients.
Title: Transaction Coordinator
Description: At Skyhill Properties I managed foreclosures for mortgage lenders. I was responsible for managing our client's real estate assets while mitigating their losses. I acted as a liaison between the client and all parties involved with their properties. I managed the property from the eviction process to rehabilitation process and through the close of sale to the next owner. I was required to deal with evicted occupants, realtors, lender asset managers, closing agents, contractors, and buyers. I built a web based office workflow system to optimize efficiency within our office. It was vital that the entire office speak with the same voice when deal with so many parties.
Responsibilities: Affiliate relations, document preparation, closing coordination, property rehabilitation oversight, office workforce management, development of intra-office communication procedures.
Reason for Leaving: Our company's primary client was Countrywide Financial. Countrywide recently sold most of their assets to investors and laid off 12,000 employees nationwide. They do not need our company's services any longer.
Title: Chief Executive Officer
Description: I started with LISTFREE in February of 2003. My responsibilities shifted as the needs of the company changed. My daily activities included supervising sales agents, marketing, workflow procedure development, brand development, customer relations, employee management, and more.
Responsibilities: Customer sales, call center development, business sales, development of workflow methods, share holder relations, marketing, demographic research, brand development, development of business model replication procedures, employee management, franchisee management and much more.
Title: Financial Consultant
Description: At CFC I originated mortgage loans by developing relationships with various referral sources while maintaining relationships with existing referral clients and mortgage clients.
Responsibilities: Mortgage loan underwriting, customer sales, customer consulting, 3rd party relationship development, Real Estate transaction arrangement, inter office IT maintenance.
Title: Store Manager
Description: As a Store Manager at Radio Shack, I was responsible for the execution all operations within my store.
Responsibilities: Inventory control (app. $1 Million), P&L management, scheduling, people management, processing payroll, personal sales, merchandising, training, teach certification classes, increase store revenue, daily cash settlement, recruiting, and more.
Education
Diploma:Associates of Applied Business
Description:Bradford is a business focused trade school. I was taught Accounting, Microsoft Excel, Business Conduct, Microsoft Word, Business Management, Public Speaking, etc.
Diploma:High School Diploma
Description:I am very appreciative of my private school education. I feel that I was much more adequately prepared for adulthood because of the high level of education I received in High School.
Skills
References
Thorough SEO Engine Optimization starts with the code that serves the optimized content. Factors such as page load time, keyword to code ratio and content element hierarchy play a vital role in SEO.
I use a mix of CSS3 and javascript to deliver lightweight, functional design that communicates optimally to both users and spiders
I aggregate multiple reporting sources to provide granualer metrics. I primarily use the following APIs to aggregate data:
I explore new APIs as they become available or relevent. I can also redtribute the aggregated analytics via my own JSON based read-only API.
I have extensive experience developing web applications that leverage all flavors of the Facebook API. I also integrate optimal opengraph meta data into web properties. This ensures canonical indexation of objects within the social graph. This canonization allows for the object owner to programmatically reach users who have engaged the object.